Senior Product designer with 5.5 years turning complex enterprise, fintech, and AI-native products into experiences people actually use. Drove a 22% conversion lift at Dehaat, helped scale HUB from 1 to 20+ enterprise clients, and currently designing a 0-to-1 Agentic AI shopping app for a major Indian e-commerce brand. Equally comfortable running field research with farmers in rural India and owning end-to-end product design as the sole consultant on a greenfield AI product.
Sep 2023 - Current
HUB | B2B Enterprise Fintech Product | Gurgaon
Promoted from Product Designer to Senior Product Designer within 1 year, recognised for exceptional performance, design leadership, and ownership across key product initiatives.
Rebuilt the core HUB platform architecture and UI from the ground up; the redesign directly enabled client growth from 1 to 20+ enterprise accounts.
Led end-to-end UX for HUB Create, Data, Client Reporting, Workflows, and Data Lineage — cutting average workflow completion time by 25% through journey optimisation and friction removal.
Founded and now own the HUB Design System — a component library spanning 40+ patterns that cut feature design time by ~30% and enforces WCAG accessibility standards across the product.
Built and delivered high-stakes product demos under tight deadlines that directly closed 10+ new enterprise contracts.
Jan 2025 – Present
Undisclosed Major Indian E-Commerce Brand | B2C Agentic AI Shopping App | Remote
Engaged as sole design consultant to build a first-of-its-kind Agentic AI shopping experience for one of India's major e-commerce players — designed the entire product 0 to 1, including end-to-end user journeys, interaction models, and visual interface for the AI-native app.
Architected and delivered the product's full design system from scratch — covering components, tokens, and interaction patterns tailored for an AI-driven, conversational shopping flow.
Led design QA and testing sessions to validate interaction fidelity across edge cases in the agentic flow, and conducted knowledge transfer (KT) sessions with the client's internal team to ensure seamless design handoff and continuity.
Feb 2022 – Sep 2023
DeHaat | B2B & B2C AgriTech / FinTech Products | Gurgaon
Received Certificate of Exceptional Performance for delivering high-impact design work and exceeding expectations.
Designed & Delivered the MVP and future design experiences for Procurement App, achieving 100% adoption within the target user group.
Owned UX for DeHaat's fintech product on the Farmer App (200k+ downloads): redesigned the lending flow and lifted conversion by 22%, improved retention by 15%, and contributed to a 40% increase in loan disbursals.
Ran 30+ user research sessions with Procurement Managers, State Heads, Farmers, and Vendors across rural India — insights directly informed every major design decision on both products.
Contributed to the design system, UX copy, and multilingual localisation strategy to support non-English speaking users.
Oct 2020 – Feb 2022
Vuoto | B2C Products | Gurgaon
Sole designer responsible for UX and UI across 10+ B2C responsive web products simultaneously, from research to final handoff.
Apr 2021 – Sep 2021
Pregyanam & Vanshika Trust | Website Design | New Delhi
Vanshika Trust: full UX audit of an existing site, identified critical friction points, and redesigned the donation flow — resulting in a measurable increase in donation conversion.